What we build

Every piece your property needs to own its bookings.

Nine services. One build. Everything connected through Hostaway and delivered in 6–8 weeks. This is what's in scope — and which pricing tier includes it.

01 Website 02 SEO 03 Automation 04+05 AI 06 Branding 07 Dashboard 08 Ops
Service 01

Website build & optimisation

We build your booking pages, homepage, and upsell pages on your existing CMS — Squarespace, WordPress, or similar. Every page is designed to convert, with a clear hierarchy, mobile-first layout, and direct booking call to action on every screen.

01Room booking pages connected to Hostaway availability
02Homepage with direct booking widget and OTA comparison pricing
03Upsell landing pages for experiences, upgrades, and add-ons
04Mobile-first layout with page speed optimisation
05Conversion-focused copy written to your brand voice
Full Service Growth (partial)
Page hierarchy
HOME
Brand story + direct booking CTA
ROOMS
Each unit with availability + direct book
UPSELL
Experiences, packages, upgrades
SEO
Region + activity converting pages
Service 02

Strategic SEO page builds

Not blog posts. Not keyword stuffing. Pages built around the specific searches your ideal guests are making — by region, activity, accommodation type, and occasion — each one designed to rank and convert, not just attract traffic.

01100+ keyword strategy mapped to your property and region
02Converting page hierarchy: category → sub-category → property page
03Schema markup built for the AI search era. Your rooms, rates, and experiences structured so AI assistants cite your site directly — not an OTA listing of your property.
04Competitive gap analysis — pages your competitors rank for, you don't
05Internal linking structure that distributes authority to booking pages
Growth — 12 pages · 6-month roadmap Full Service — 20+ pages · 12-month roadmap
Example cluster — Finger Lakes
Finger Lakes glamping [category]
└ Best glamping Finger Lakes NY
└ Treehouse rental upstate New York
└ Romantic getaways Finger Lakes
└ Airstream glamping New York
Each page: 800–1,200 words, schema, CTA
Service 03

Smart guest automation

Automated email sequences triggered by guest data, not a generic schedule. The system reads booking behaviour, purchase history, and days until arrival to send the right offer at the right time — without anyone pressing send.

013-segment email sequences by guest purchase behaviour
021hr, 30/14/7-day, and 24hr pre-arrival upsell triggers from Hostaway dates
03Post-stay review requests + return booking campaigns
04Seasonal campaigns and availability-triggered promotions
05Hostaway → Database → Zapier → email pipeline
Foundation Growth Full Service
Trigger logic
IF guests >= 4
AND booked_units >= 2
SEND "Group firepit night: s'mores kit + firewood bundle" offer
  at days_to_arrival = 7
Service 04 + 05

Email Drafting AI + Website AI

Two AI products included from Growth upward, covered by your platform fee. Email Drafting AI handles back-of-house email — reading guest messages and drafting replies from your playbook. Noodle Guest handles front-of-house — live on your website, answering questions and handling tasks autonomously.

01Email Drafting AI: Gmail-native, trained on your FAQ and CS playbook
02Playbook creation included if you don't have one
03Noodle Guest: web chat — AI on your website
04Handles cancellations, booking modifications, and upsell requests
0528-scenario QA test suite — 85% pass rate required before go-live
Foundation Growth Full Service

Included in the platform fee on Growth · included at no per-booking cost on Full Service — not available on Foundation

Coverage map
Email Drafting AI
Gmail · back of house
Noodle Guest
Web · front of house
Handled autonomously
FAQ responses
Booking confirmations
Cancellation processing
Upsell fulfilment
Complex queries → human escalation
Service 06

Branding & content buildout

Conversion-focused brand voice, copywriting, and content hierarchy. Every word on your site has a job — to move a visitor closer to booking. We audit what exists, rewrite what's not working, and build the missing pieces.

01Brand voice guide — how you sound across every channel
02Homepage and room page conversion copy
03Email tone and template library
04Content hierarchy audit — what's working, what's losing guests
Growth Full Service
Before / after
Before

"Welcome to our beautiful property. We offer a range of accommodation options for your perfect getaway."

After

"48 acres. No Wi-Fi. No itinerary. Five different ways to disappear. Book direct and get early check-in."

Service 07

Analytics dashboard

A live dashboard pulling directly from Hostaway. Direct vs OTA booking split, upsell revenue by category, OTA commissions saved, and occupancy trends. Every client gets this from day one — not a quarterly report from an agency, your data, always on.

01Direct vs OTA booking split — live from Hostaway
02Upsell revenue tracking by category and campaign
03OTA commissions saved — calculated and running total
04Occupancy rate and revenue trends
05Guest segment performance by email sequence
Every tier
Live dashboard · Hostaway
Weekly revenue by category, stacked by direct email, assist, soft assist and organic channels
Service 08

Task & room cleaning manager

Hostaway-native ops automation. Checkout events trigger cleaning tasks automatically — with room type, time window, priority, and staff notification — so your team always knows what needs doing and when, without a manager coordinating manually.

01Checkout → cleaning task created automatically from Hostaway
02Task type determined by room type and next check-in timing
03SMS or WhatsApp notifications with access code and priority
04Completion status visible on dashboard
05Maintenance flagging — issues logged automatically
Foundation Growth Full Service
See task management in detail →
Trigger chain
1 Hostaway: checkout detected
2 Room type → task template selected
3 Next check-in → deadline calculated
4 Notification sent to cleaning staff
5 Dashboard updated on completion
Ready to see the full scope?

Get a custom proposal.

We'll map exactly which services apply to your property, what's included in your recommended tier, and what your projected ROI looks like.