What we build

Every piece your property needs to own its bookings.

Nine services. One build. Everything connected through Hostaway and delivered in 6–8 weeks. This is what's in scope — and which pricing tier includes it.

Service 01

Website build & optimisation

We build your booking pages, homepage, and upsell pages on your existing CMS — Squarespace, WordPress, or similar. Every page is designed to convert, with a clear hierarchy, mobile-first layout, and direct booking call to action on every screen.

Room booking pages connected to Hostaway availability
Homepage with direct booking widget and OTA comparison pricing
Upsell landing pages for experiences, upgrades, and add-ons
Mobile-first layout with page speed optimisation
Conversion-focused copy written to your brand voice
Full Service Growth (partial)
Page hierarchy
HOME Brand story + direct booking CTA
ROOMS Each unit with availability + direct book
UPSELL Experiences, packages, upgrades
SEO Region + activity converting pages
Service 02

Strategic SEO page builds

Not blog posts. Not keyword stuffing. Pages built around the specific searches your ideal guests are making — by region, activity, accommodation type, and occasion — each one designed to rank and convert, not just attract traffic.

100+ keyword strategy mapped to your property and region
Converting page hierarchy: category → sub-category → property page
Schema markup built for the AI search era. Your rooms, rates, and experiences structured so AI assistants cite your site directly — not an OTA listing of your property.
Competitive gap analysis — pages your competitors rank for, you don't
Internal linking structure that distributes authority to booking pages
Growth — 12 pages · 6-month roadmap Full Service — 20+ pages · 12-month roadmap
Example page cluster — Finger Lakes
Finger Lakes glamping → [category]
└ Best glamping Finger Lakes NY
└ Treehouse rental upstate New York
└ Romantic getaways Finger Lakes
└ Airstream glamping New York
Each page: 800–1,200 words, schema, CTA
Service 03

Smart guest automation

Automated email sequences triggered by guest data, not a generic schedule. The system reads booking behaviour, purchase history, and days until arrival to send the right offer at the right time — without anyone pressing send.

3-segment email sequences by guest purchase behaviour
60/30/7-day pre-arrival upsell triggers from Hostaway dates
Post-stay review requests + return booking campaigns
Seasonal campaigns and availability-triggered promotions
Hostaway → Database → Zapier → email pipeline
Foundation Growth Full Service
Automation trigger logic
IF days_to_arrival = 30
AND guest.purchase_history includes "dining"
AND stay_length >= 2 nights
SEND "Wine tasting + dinner experience" offer
Service 04 + 05

Email Drafting AI + Website AI

Two AI products included in your platform fee. Email Drafting AI handles back-of-house email — reading guest messages and drafting replies from your playbook. Noodle Guest handles front-of-house — live on your website, answering questions and handling tasks autonomously.

Email Drafting AI: Gmail-native, trained on your FAQ and CS playbook
Playbook creation included if you don't have one
Noodle Guest: web chat — AI on your website
Handles cancellations, booking modifications, and upsell requests
28-scenario QA test suite — 85% pass rate required before go-live
Included in platform fee ($329–$473/mo) — not an add-on
Foundation Growth Full Service
Coverage map
Email Drafting AI
Gmail · back of house
Noodle Guest
Web
Actions handled autonomously:
✓ FAQ responses
✓ Booking confirmations
✓ Cancellation processing
✓ Upsell fulfilment
⚡ Complex queries → human escalation
Service 06

Branding & content buildout

Conversion-focused brand voice, copywriting, and content hierarchy. Every word on your site has a job — to move a visitor closer to booking. We audit what exists, rewrite what's not working, and build the missing pieces.

Brand voice guide — how you sound across every channel
Homepage and room page conversion copy
Email tone and template library
Content hierarchy audit — what's working, what's losing guests
Growth Full Service
Before / after
Before
"Welcome to our beautiful property. We offer a range of accommodation options for your perfect getaway."
After
"48 acres. No Wi-Fi. No itinerary. Five different ways to disappear. Book direct and get early check-in."
Service 07

Analytics dashboard

A live dashboard pulling directly from Hostaway. Direct vs OTA booking split, upsell revenue by category, OTA commissions saved, and occupancy trends. Every client gets this from day one — not a quarterly report from an agency, your data, always on.

Direct vs OTA booking split — live from Hostaway
Upsell revenue tracking by category and campaign
OTA commissions saved — calculated and running total
Occupancy rate and revenue trends
Guest segment performance by email sequence
Foundation Growth Full Service
Live dashboard
Hostaway · live
Direct bookings
56%
↑ +14pp
OTA saved (YTD)
$8,960
↑ vs last yr
Service 08

Task & room cleaning manager

Hostaway-native ops automation. Checkout events trigger cleaning tasks automatically — with room type, time window, priority, and staff notification — so your team always knows what needs doing and when, without a manager coordinating manually.

Checkout → cleaning task created automatically from Hostaway
Task type determined by room type and next check-in timing
SMS or WhatsApp notifications to cleaning staff with access code and priority
Completion status visible on dashboard — management always informed
Maintenance flagging — issues raised during cleaning logged automatically
Foundation Growth Full Service
See more →
Trigger chain
1. Hostaway: checkout detected
2. Room type → task template selected
3. Next check-in → deadline calculated
4. Notification sent to cleaning staff
5. Dashboard updated on completion
Ready to see the full scope?

Get a custom proposal.

We'll map exactly which services apply to your property, what's included in your recommended tier, and what your projected ROI looks like.

Book a discovery call See pricing