We build the AI automation layer — upsells, guest comms, SEO — that boutique hotels use to unlock 400%+ ROI on every stay. Hostaway integration included. One-time fee, your system, forever.
Four systems, delivered in 6–8 weeks and handed over running. Everything below is live in production for our clients today.
Most upsell systems blast the same email to every guest. Ours reads the data first: purchase history, days until arrival, and booking behaviour decide what each guest sees.
Room booking pages, homepage and upsell pages on your CMS, plus custom converting paths unique to your property and region. Not generic blog posts — pages built to capture guests searching right now.
Email Drafting AI reads every guest email and drafts the reply from your FAQ and CS playbook. Website AI answers questions and handles tasks on your site around the clock. Both are tested against a 28-scenario suite before launch.
Hostaway-native task automation. Checkout tasks, cleaning schedules and room turnover workflows trigger from booking data, and the dashboard shows direct versus OTA split, upsell revenue and commission saved.
Timed to purchase intent: 1hr after booking, then 30/14/7-day and 24hr pre-arrival touchpoints — whichever apply to your guest's timeline.
Spa, dining, activities — what they bought before shapes what they see next.
Room type, length of stay, party size — segmentation that means something.
Not just upsells — pre-arrival guests get check-in details, local restaurant picks, and activity ideas, exactly when they need them.
The moment a guest buys an upsell, the sequence shifts — a thank-you, a confirmation, and the automation stops selling. No repeat pitches to someone who already said yes.
Every email is timed to where the guest actually is in their trip — before booking, after booking, or on the ground — so nothing feels like spam.
Luxury glamping · A-frame treehouses · Vintage Airstreams · Micro villas · 48 acres
MAXAM came to Noodle to build their full tech stack — conversion optimisation, AI integration, and marketing automation. We delivered a system that runs their guest experience end to end, without their team manually managing every moving part.
With the right technology in place, Patrice and Darrel now have the time and headspace to focus on what they do best — running a great property.
Other agencies bill you every month for their time. We charge once for the build, then $1 per booking to keep your integrations, automation and dashboard running — or nothing at all if you choose Full Service. On top of that we take 10% of the upsell revenue our emails bring in, and on Growth, 10% of the OTA commission you save compared with last year. If our work doesn't earn you anything, you pay the $1 and nothing more.
No. We specialise in Hostaway and build everything around it. If you are on another PMS we will tell you honestly on the call whether we are the right fit.
Around four hours across six to eight weeks: a discovery session, two review points, and a training handover. We implement, you approve.
Your website, pages and content stay yours. The integrations, AI and automation engine stop running, because that is what the fee keeps alive.
Not unless you ask for that. Email Drafting AI writes the reply and waits for your team to send. Website AI answers guests directly, within the scope you set.
It is the reason we exist. We handle strategy and implementation, then train your team on the parts they touch daily. Nothing is left for you to figure out.
We'll audit your current OTA mix and booking setup. No pitch, no obligation — just a clear picture of where your direct booking revenue is going and how to get it back.