We build your complete direct booking system; SEO, up-sell automation, AI guest comms, and Hostaway integration, for a one-time setup fee. Your system runs. Your guests are yours.
Booking.com takes 15–17%, Airbnb 14–16%, Expedia up to 20%. On a $300/night stay that's $48–$60 gone before you see a cent.
OTA guests belong to the OTA. You can't email them, upsell them, or bring them back direct. Every repeat OTA booking costs you twice.
Branded chains have cut OTA dependency to ~35%. Most independents are still at 60%+. That gap is tens of thousands of dollars sitting on the table.
Every component your property needs to own its bookings; website, SEO, marketing automation, AI, and operations. Delivered in 6–8 weeks, then it runs itself.
Room booking pages, homepage, and upsell pages built on your CMS. Designed to convert, not just look good. Every page has a job.
Custom converting paths unique to your property and region. Not generic blog posts — pages built to rank and capture guests searching right now.
Triggered by guest purchase history, days until arrival, and booking behaviour. Pre-arrival upsells, post-stay follow-ups, and seasonal campaigns — running without staff.
Reads every guest email and drafts the perfect reply using your FAQ and CS playbook. Back-of-house AI that saves hours every day. Don't have a playbook? We build it with you.
Front-of-house AI across your website. Answers questions and handles tasks — cancellations, upsell requests — around the clock.
Brand voice, conversion copywriting, and content hierarchy. Every word on your site is doing a job — not decorating it.
Real-time view of direct vs OTA bookings, upsell revenue, OTA commissions saved, and guest segment performance. Your numbers, in one place, always current.
Hostaway-native ops automation. Checkout tasks, cleaning schedules, and room turnover workflows triggered automatically from your booking data.
We specialise in one PMS. Deep Hostaway integration across your Website, Google Calendar, Stripe, and Gmail means nothing falls through the cracks.
Most upsell systems blast the same email to every guest. Ours reads the data first. Automation triggers are built from what guests actually do — not what you hope they'll do.
Every client gets a live dashboard pulling directly from Hostaway. Direct vs OTA split, upsell revenue, cleaning tasks, and commission saved — in one place.
"Other agencies charge you every month for their time. We charge once for the work — then a flat platform fee to keep your system running. Your hours are yours to spend when you actually need them."
Luxury glamping · A-frame treehouses · Vintage Airstreams · Micro villas · 48 acres
MAXAM came to Noodle to build their full tech stack — conversion optimisation, AI integration, and marketing automation. We delivered a system that runs their guest experience end to end, without their team manually managing every moving part.
With the right technology in place, Patrice and Darrel now have the time and headspace to focus on what they do best — running a great property and working with other hotel operators who want to do the same.
Get the same for your propertyFrom signed contract to a running direct booking system. No dragged-out agency engagements.
We audit your OTA mix, booking patterns, tech stack, and guest segments. Week 1–2.
SEO, automation, integrations, AI setup, and website pages. Week 2–5.
28-scenario test suite. 85% pass threshold. Your team trained. Week 5–6.
Full launch. Direct booking engine active. OTA reduction in motion. Week 6–8.
Optional retainer support — hours when you need them, not a monthly commitment.
We'll audit your current OTA mix and booking setup. No pitch, no obligation — just a clear picture of where your direct booking revenue is going and how to get it back.